KEY ELEMENTS IN THE DIGITAL CULTURE WHICH SHAPE MEDIA MARKETING.
WHAT MAKES UP MEDIA MARKETING AND DIGITAL CULTURE?
Warm greetings to you, since you clicked the enter button on my blog post, allow me to start by dissecting the two terms, Media Marketing and Digital Culture. Shaw (2025) describes media marketing as "... the process of approaching the target customer market through various media channels and outlets". Interesting right? Now, according to Kerner (2023) Digital Culture is the developed norms, values and daily practices from using technological devices. This blog post will further discuss the components that make up how the media and digital space as a whole is used for marketing purposes using the culture within.
Cultural Relevance and Engagement
An organization's ability to create messages that resonates with the culture of its audience stands a high chance of receiving more feedback or engagement. Interaction with an organization's media message usually depends on if one's cultural norms and values are considered and may then go on to determine the audience's communication preferences, content consumption patterns, response to authority and tolerance to risk (Regev, 2025).
Influencer Marketing
In the modern-day era of media, an individual within the social media landscape with a large number of supporters or followers and has the ability to influence the decisions of his or her followers is then referred as an influencer. Organization's then use influencers to either promote their organization or their product. This is mainly done to boost engagement and drive-up brand recognition, usually to new audiences.
An example is shown above of a social media influencer Lesedi Lale (Creator Lesedi) and an organization named FNB collaborated to promote their FNB LIFE AND LEGACY PLAN campaign.
User Generated Content
User Generated Content refers to the free and unpaid for content created by consumers of a specific brand or organization (Hernandez, 2025). This approach towards marketing using new media allows consumers to be persuaded by their friends, family or even colleagues whereby trust is already established. To access more information on how organizations utilize this strategy CLICK HERE.
Conclusion
Just to wrap up this brief and informative piece of writing, Media Marketing and Digital Culture is the way the audience is approached to promote through media while aligning with the set norms and behaviours of the people in the media. To ensure success, an organization has to communicate culturally relevant content to drive engagement, use the widely recognized individuals in the media atmosphere and utilize the free content generated by the consumers as part of their promotion campaigns. Now that I have completed my bit of providing the buzz
the ball is now in your mouth, please do share your opinions, questions and additions in the comments section.
Absolutely, the organization's possibilities to receive more feedback or engagement from its audience relies on them being able to create a message that resonates with their audience. Shortly, if their message fails to resonate with its audience, it will be hard for its audience to comprehend then no one can provide feedback to something they do not even understand.
ReplyDeleteInfluencer marketing can be a win-win for both organisations and influencers. By partnering with influencers, organisations can increase brand awareness, build credibility and trust, reach targeted audiences, and leverage high-quality content creation. For influencers, collaborations with brands can lead to monetisation opportunities, enhanced credibility and reputation, fresh content ideas, and audience growth. Overall, influencer marketing allows organisations to tap into the influencer's existing audience and credibility, driving engagement and conversions, while influencers can benefit from brand partnerships, content creation opportunities, and expanded reach. To conclude I think the influencer marketing strategy was a great initiative taken by organisations to promote their brands and making more sales.
ReplyDeleteInfluencer marketing has become a go to for most brands as you have stated these influencers have the ability to increase brand recognition.This type of marketing also has the capacity to engage viewers in way that make them feel part of the campaign being pushed by the influencer.
ReplyDeleteGreat emphasis that social media platforms with many numbers of followers and they can influence the decisions of his or her followers is then referred as an influencer because people will likely follow his or her decision.
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