KEY ELEMENTS IN THE DIGITAL CULTURE WHICH SHAPE MEDIA MARKETING.
WHAT MAKES UP MEDIA MARKETING AND DIGITAL CULTURE? Introduction Warm greetings to you, since you clicked the enter button on my blog post, allow me to start by dissecting the two terms, Media Marketing and Digital Culture. Shaw (2025) describes media marketing as "... the process of approaching the target customer market through various media channels and outlets". Interesting right? Now, according to Kerner (2023) Digital Culture is the developed norms, values and daily practices from using technological devices. This blog post will further discuss the components that make up how the media and digital space as a whole is used for marketing purposes using the culture within. Cultural Relevance and Engagement An organization's ability to create messages that resonates with the culture of its audience stands a high chance of receiving more feedback or engagement. Interaction with an organization's media message usually depends on if one's cultural norms and values...